Accolade is not a licensee of Sega; it has, however, done good business by producing and marketing game programs that are compatible with Sega systems. Accolade and Sega, then, have had an informal, mutually beneficial relationship. The background of the dispute In the s, Sega marketed the Genesis game console. This new product was designed to accept only Sega game programs.
Analyze this case from the perspective of each of the theories of private property described in this chapter i. John Locke Natural Rights Theory says that an action is correct from the moral point of view if it respects the natural rights of human beings.
In reference to Accolade versus Sega, it is apparent that no human being is being deprived of his or her right to knowledge, life, truth or health. The argument can be made that the code were a common compatibility needed to access another product. The next moral standard is the Karl Marx Justice Theory i.
This theory states an action is correct from the moral point of view if it involves treating similarly individuals who are similar in relevant respects and dissimilarly individuals who are dissimilar in relevant respects in proportion to their dissimilarity.
The question that needs to be answered is; will the action lead to a distribution of benefits and burdens? When comparing Accolade and Sega as similar companies in similar markets the answer is yes for a few reasons.
For Accolade and Sega both have the artistic burden of coming up with ideas to produce games, and both will be compensated equally if the market system holds true. However when it comes to the code itself, Accolade probably spent just as much time and effort paying its engineers to reserve the secret code as Sega spent in time and effort creating the secret code for the Genesis system.
In conclusion, it seems that Sega actually gains more benefit from its added sale of the system on top of their games while Accolade only receives games revenues, making this action morally acceptable. The Utilitarianism Theory, which states an action, is correct from the moral point of view if the sum total benefits produced by the action are greater than the sum total of benefits produced by any other action that could have been performed in its place.
According to this theory, it was morally acceptable to get hold of the code. By Sega keeping the code, they would have formed a monopoly on games that are compatible with the Sega Genesis system.
A monopoly in any market as we know does not conform to any of the moral theories. Therefore, by Accolade infiltrating the market they were able to create competition in the market by creating an Oligopoly. A market dominated by a small number of participants who are able to collectively exert control over supply and market.
The benefits in this case greatly outweigh the downside of the decision. After examining all of these theories, the argument can successfully be made that Accolade did not steal any property of Sega, but was only doing what was necessary in order to produce a product that was more of a feature than a property.
At the end of the day, it was morally acceptable business practice. So I do not think that they went too far. Does a company have a right to reverse engineer any product? Need essay sample on "Accolade vs. However, there are legal and ethical limitations that must be considered.
Reverse engineering is a common procedure that typically involves the disassembly, examination, and analysis of a product to reveal its design and function.
Normally, this is done for competitive analysis, and sometimes for the purpose of building and selling similar product.
It is legally and ethically acceptable for a company to purchase a commercially available product, analyze it thoroughly, to design and develop a similar product and a method for its manufacture; provided the new product and method do not violate the patent rights of another company.Yes, Accolade, Inc.
did go too far in that trying to discover Sega's program source codes, but without Sega's consent, the company reverse engineered/disassembled Sega's game programs to obtain the source codes that would make their game programs work on "Genesis".
Sega's new console. By reverse engineering Sega's copyrighted "secret codes", Accolade violated Sega's intellectual property right. Accolade Go Too Far In Trying To Discover The Underlying Source Code Of Sega Program 10/4/12 Case study 2 Accolade versus Sega 1. On the basis of Locke’s theory, Sega has the right to own and copyright its new genesis console and intellectual property that goes along with the console.
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Group Case Study Report. Group 3 - . Business Ethics Chapter 3 Bus System - Download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online. Why or why not? Did Accolade go too far in trying to discover the underlying source code of Sega's programs?
What other issues do you believe this case raises or what else to you think. Since Sega created the device and software, then it should be treated as a private property because it is a product of their labor. Accolade, Inc.
is a small software company located in San Francisco, California, that had prospered by making and marketing games that could be played on Sega game consoles. Accolade go too far in trying to discover the underlying source code of sega program The game was hard to write and took me almost a year to complete.
Private property is a core aspect of the application of utilitarian theory: You are NOT allowed to make money from this source code, in .