This strategic business plan was drawn up to assist the entrepreneur to expand on the existing capacity of his farm business which specialises in the rearing and selling of sheep and related by-products. Micheal currently owns 65 sheep consisting of the breed Ram and Ewes.
The entity will ensure that disease free animals are reared. The entity will essentially adopt a good management system of livestock which takes into consideration imperative issues such as hygiene, nutritional management and vaccination against diseases. The business could also add value to the meat from sheep by preparing it for the customers.
Value can also be added by traditional methods of preservation, including salting, drying and smoking. Set a competitive price for the product Price A business will price its products in line with ruling market prices.
While the business will adopt a competitive pricing approach, it will be important to adopt a comprehensive costing model in order to know the actual cost of production per sheep. This will keep the business from pricing its products much lower than the cost of production.
Advance promotion and brand development Promotion A website shall be hosted to promote the business through the internet. The local media and the use of brochures shall also be used to enhance promotions. Billboard advertising directing potential customers to the farm shall be utilized.
Branding will be instrumental to the business in terms of giving it a unique personality or identity. It will be important for the business to seek assistance with the creation of well designed business cards, letterheads, presentations and much more. Ensure a value based distribution channel Place In terms of place, the entity shall be located where customers can easily access the business.
Prime market areas will be identified and the business will take initiative to transport ready-to-sale sheep to the market. A direct channel of distribution will be used so as to ensure that the final consumers get the best value for their money. Ensure suitable presentation of products to clientele Packaging The sheep will be offered to the customer in a suitable manner.
The entity will ensure that sheep are properly handled and delivered in an appropriate manner to the customers. Improve the skills and competencies of personnel within the marketing function People Market related training will be provided to personnel servicing in the Marketing and Distribution function of AfriAgric Sheep Farm in order to ensure that the attainment of the stipulated marketing oriented objectives.
Both front line and back office staff shall continuously be subjected to intensive training in customer service and communication skills. Improve the internal processes of AfriAgric Sheep farm Processes AfriAgric Sheep Farm shall employ internal processes to monitor and evaluate market campaign results on a monthly basis.The business could also add value to the meat from sheep by preparing it for the customers.
Value can also be added by traditional methods of preservation, including salting, drying and smoking. Home > Beginning Farmer Business Planning, Beginning Farmer Business Planning, Marketing, and Sheep, Goat & Poultry Resources.
Are you a beginning farmer? Do you want to expand your markets? Do you want to add sheep, goats, or poultry to your operation? The resources on this page will help you develop a business plan, . Before starting sheep farming business, make a proper business plan and work according to the plan.
Here we are describing more about the main advantages of commercial sheep farming business and the steps for starting this business. Are you a beginning farmer?
Do you want to expand your markets? Do you want to add sheep, goats, or poultry to your operation? The resources on this page will help you develop a business plan, marketing plan and provide you with information and worksheets to help you meet your farm goals.
The business opportunity was realised by the entrepreneur, Micheal - there is a growing demand for sheep meat, sheepskin, wool and associated sheep products in the region where the business is located as well as surrounding areas.
A suitable and effective business plan is a must for starting any business. As goat farming is a proven highly profitable business idea so, it is very necessary to make a proper goat farming business plan before starting this business.